Decade release video for new single ‘Peach Milk’


British alternative rockers Decade have unveiled a brand new video for their track Peach Milk. The song is the second single to be taken from their forthcoming second album Pleasantries which is due out on 24th February on Rude Records.

Decade said: “For the Peach Milk video we wanted to try our hand at creating something as cinematic as possible with a budget of approximately £0, using only the tools at our disposal. Towards the end of Summer 2016 we drove to the west coast of England with Jess Greaves (videographer) and repeatedly burned Alex’s face and torso with the sheer and brute power of English sand (mud). 

The concept for the video stems from the chorus lyric ‘Drag me to the sea’. We wanted to present the theme literally but instil doubt as to whether anyone actually was dragging Alex into the tide against his will, or rather that he’s almost schizophrenically attempting to drown himself. Cheerful for sure. The question we attempted to ask, albeit in a metaphorically artsy way; are we unwillingly consumed by emotions and people, or do we wade in voluntarily? How can we tell the difference? The video resolves with the clarity of liberation (as you do). Ultimately with this visual accompaniment to the song we just wanted to see what was possible with our own bare hands. We think what we managed to create, taking into account our inexperience with film, turned out pretty cool.

See the video below:

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